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Bringing innovation to the age-old topic of ethics

May 17, 2023
Katie Lawler receiving an award
Katie Lawler, center, was recently recognized by Ethics & Compliance Initiative with its Carol R. Marshall Award for Innovation in Corporate Ethics.

The global chief ethics officer talks about how U.S. Bank is leading the way

When you think of ethics, a concept as old as time, you may not think of innovation. But as Katie Lawler, senior vice president and global chief ethics officer at U.S. Bank, will tell you, evolving how we think about ethics is innovative itself.

Lawler, who was recently recognized by Ethics & Compliance Initiative with its Carol R. Marshall Award for Innovation in Corporate Ethics, shared how she and her team are bringing innovative thinking to the bank and its 77,000 employees when it comes to doing the right thing.

What does it mean to be innovative in a topic that is centuries old? Why is it important?

I think it’s going beyond your code of ethics, your employee ethics hotline and annual ethics course. It starts with looking at ethics as more than a set of rules.

It’s about recognizing that much of our behavior is driven by the work environment we are in and being intentional about shaping a culture that supports good decision making.

When we created the Global Ethics Office, we started to look to organizational and behavioral psychology to understand how we might influence the environment for the better. We are learning from and partnering with the bank’s behavioral scientists to understand what drives human behavior so we can be responsive to it. 

Can you give some examples of how you’re innovating ethics at U.S. Bank?

By incorporating psychological safety and behavioral science in how we think about ethics, we are focusing on creating the conditions for employees to be able to be at their best.

We're working closely with our in-house behavioral scientists. We want people in this company to tell us when there’s an issue, an opportunity, a mistake, a new way of doing things. So we started with behavior mapping – asking ourselves, “What does it take for someone to come forward and speak up?” Then, what are the barriers and obstacles, or where it could break down? What are some interventions we could test to address those barriers? How do we make the process of coming forward less intimidating, and how do we build positive reinforcement for doing so?

In every language in the world, the word people use for whistleblower is negative. You think about rat, fink, narc, etc. So how do we flip that and give positive reinforcement for stepping forward? We know it can be as simple as saying "thank you" the minute someone speaks up.

Telling the stories of how people spoke up and the positive impact it makes is important. So that's one of the projects we're working on with that team.

We’re also exploring the design of our tools for reporting ethics concerns so that it is less intimidating and helps people feel better and more comfortable with speaking up.

Why is psychological safety in the workplace important? Are we seeing benefits?

We had been talking about it for a while, but psychological safety really caught on for our teams during the pandemic. In a psychologically safe workplace, people feel they can be themselves, offer ideas, raise concerns, admit mistakes and offer new ideas. They aren’t afraid of looking foolish, being viewed as negative, or being seen as difficult.

Psychological safety helps create the culture of inclusion and belonging we're striving for, where every employee feels that their voice is welcome and wanted.

Psychological safety also enables innovation. We know from research that your most innovative teams are those that are psychologically safe because people don’t hold back their ideas out of fear. This concept is the soil for integrity, inclusion and innovation.

Companies won't thrive if people are keeping their heads down trying not to make any waves. 

As a company, we're going through big changes with technology, evolving to meet changing customer needs. How do ethics and your role connect to our technology transformation?

I’m part of our internal working group for responsible use of artificial intelligence and machine learning. The work has accelerated in the last 18 months working with our Digital, Risk, Technology, Operations and Innovation teams.

We’re working on how we operationalize our principles and values for this transformation, to leverage new technologies in a responsible way.

Our principles focus on fairness, transparency, explainability and avoiding harm. 

But we also have one that is about doing good. How can we use technology to better support the needs of our customers and actively do good? I think it is really important to think beyond doing no harm. If you only focus on avoiding harm, there is a risk that you do the minimum. 

When you think about doing good, creating benefit for stakeholders, that is where you get to the real power from operating with ethics, whether about AI or any other aspect of your operation.  

You were recognized with a personal award this year, and U.S. Bank was also named one of the World's Most Ethical Companies for the ninth consecutive year. What do you think drives this ongoing recognition?

I think it comes back to the core culture at U.S. Bank. We're disciplined. We're thoughtful. As an organization, we have prided ourselves on being very customer focused.

Look at our core values. Some companies’ values are just words on paper, but our core values truly reflect who we are and who we strive to be.

We're always trying to anticipate both on risk and the opportunity side what we need to be focused on to best serve customers and employees.

I really think there’s something special in this company from the top down. We're here to serve the customer and help them make their dreams come true, and we do that by doing the right thing every day.

 

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This summer, our 16 master’s-level summer interns are competing in a case competition to support Flavia Moore and Crawling Crab during the post-pandemic recovery.

Expanded agreement to enhance wholesale banking lending experience for clients

Collaboration with nCino will result in an easy-to-use platform with greater efficiencies for clients through entire lending process.

Rocky Fong goes to great heights for the Seattle community

The U.S. Banker is a regular fixture of the nonprofit scene.

Meet Felicia La Forgia, head of U.S. Bank Corporate Banking

New York City leader talks about her immigrant parents’ influence and her new role at one of the largest banks in the United States.

U.S. Bank named one of the 2021 Best Companies for Multicultural Women

Seramount, formerly Working Mother Media, publishes the list annually.

Ankit Bhatt needs help serving millions of customers

Our consumer digital leader is hiring customer-obsessed colleagues to shape the U.S. Bank Mobile App and more.

This U.S. Banker created a new role teaching diverse youth about building wealth

Chris Taylor is channeling his passion and our core values to make a difference in his community.

Pride is a part of everyday life at U.S. Bank in West Hollywood

A recent makeover is the latest in how employees make sure the branch reflects its surrounding community.

Ozark banker steps up as tornado touches down

Glynda Dickinson turned to an old bank vault and new technology to help customers.

Kiplinger says U.S. Bank digital mortgage tools are best in the industry

The personal finance publication also named U.S. Bank the best mortgage lender for ages 18-34.

U.S. Bank executive Gunjan Kedia brings diverse worldview to her work

Kedia is working to promote diversity and inclusion in banking.

John Campbell reflects on nontraditional journey to wealth management role

He draws from his past to shape his present and future as a leader at U.S. Bank.

Kevin Brown sees new opportunities in the old neighborhood

How one banker has overcome adversity and prospered thanks to a steady job and personal determination.

Meet the U.S. Banker who has volunteered 160 hours this year

U.S. Bank provides employees with paid time off to spend volunteering in their community.

How (and why) U.S. Banker Grant Evavold ran 136.5 miles in three days

The marketing campaign analyst and avid runner raised money for a nonprofit combatting human trafficking.

In coming out, U.S. Bank leader Todd Ackerman rediscovered his superpower

The senior risk management executive shares his view from inside a 2020 Best Place to Work for LGBTQ Equality.

How a U.S. Bank employee created a new partnership with Junior Achievement

We continue to invest in the community as part of its expansion in Charlotte.

Fifty-year anniversary of Fair Housing Act hits home for Lenny McNeill

The U.S. Bank mortgage leader reflects on how its passage opened the door for his family.

Get to know Hassan Salem, the new head of Commercial Banking at U.S. Bank

Based in Denver, the ski industry expert and theater fan leads a national team serving middle market clients.

Finding herself ahead of the times, Kathy Goucher turned the clock forward

From defying unwritten rules to shaping those written, Kathy Goucher left her mark on U.S. Bank.

Future executives bring creativity and confidence to the boardroom table

U.S. Bank has partnered with Technovation for the past three years to help introduce girls to technology careers.

Survey finds COVID-19 accelerated virtual care, healthcare payments digitization

The new data is from the proprietary and third annual Healthcare Payments Insight Report from U.S. Bank.

How this family bought their first home in a red-hot housing market

During Hispanic Heritage Month, U.S. Bank is recognizing Latinos helping one another realize their aspirations.

Former teenage intern becomes top performer at U.S. Bank

Carmen Saldivar-Montano joined our company during high school through the Cristo Rey work study program.

U.S. Bank launches industry-leading video banking options for customers

New live video enhancements give customers support and guidance from their local branch banker, wherever they are.

New U.S. Bank branch celebrates Pride and previews the future of banking

The branch is located in the first officially recognized LGBTQ+ neighborhood in the United States.

U.S. Banker chosen from 151K as a top national volunteer with Junior Achievement

David Little is one of eight annual recipients of the nonprofit’s Gold Leadership Award.

Fargo volunteers hit sandbag assembly lines to thwart potential floods

U.S. Bank employees used paid volunteer time off to lend a hand in their community.

How psychologists and historians are helping U.S. Bank clients amid the pandemic

The pandemic has brought an urgency to tackling what have been taboo conversations for many families.

Dr. Tanu Luke highlights leading roles of women in history of tech innovation

We teamed up with Microsoft and nonprofit Women in Voice for a virtual hackathon event.

Elavon is ready for growth with Atlanta office expansion

U.S. Bancorp subsidiary pivots to meet digital needs of its more than 1 million customers worldwide.

Elavon acquires Sage Pay

The acquisition is part of Elavon’s strategy to help customers become more digital, efficient.

Elavon technology helps shape the future of iconic UK charity

The Royal British Legion is using cashless terminals to collect donations supporting service members and families.

Deployed bankers find work-life balance in Kuwait

We are committed to supporting veterans and their families.

Elavon acquires CenPOS

Elavon CEO Jamie Walker says acquisition will benefit customers of both companies.

Dr. Bernice King helps launch new Black Heritage BRG chapter at U.S. Bank

King spoke about living as a legacy to parents Dr. Martin Luther King Jr. and Coretta Scott King.

Dorothy Bridges and Greg Cunningham named to EBONY Power 100

The list has been a cultural staple for nearly five decades.

Competitive skier-turned-banker shares her view from the top

We are growing our role as a leader in financing the ski industry under Jennifer Kaufman.

Andy Cecere talks digital transformation, expansion strategy and more in new Q&A

Our chairman, president and CEO recently spoke with the Minneapolis/St. Paul Business Journal.

Compass points students toward inclusive employers

U.S. Bank intern Ryan Poehler is paying it forward on campus and grateful for those who have done the same in the workplace.

Denver nonprofit introduces girls to 3-D printing

We donated $20,000 to create a new makerspace for Girls Inc.’s STEM program.

Beth Lawlor joins U.S. Bank as president of Private Wealth Management

Lawlor brings more than 25 years of industry experience.

U.S. Bank names Luke Wippler corporate treasurer

Wippler succeeds John Stern, who was appointed president of our Global Corporate Trust and Custody business last month.

U.S. Bank named by LinkedIn to 50 best workplaces to grow your career

The Top Companies 2021 list recognizes companies that both attract and invest in talent.

U.S. Bank named a 2021 World’s Best Bank by Global Finance Magazine

We won the top honor in three U.S. regions: Great Lakes, Plains and Southwest.

Plaid and U.S. Bank collaborate to deliver a secure open finance experience

The rapid integration enables improved choice and flexibility for customers when linking third-party apps with their accounts.

U.S. Bank Altitude Connect reunites people with the faces and places they love

Our travel rewards credit card launches as desire to travel again takes off.

Two U.S. Bank leaders receive 2021 Next awards

Angela Ratliff and Anu Somani were honored by American Banker and PaymentsSource, respectively.

U.S. Bank climbs to No. 18 on DiversityInc Top 50 Companies for Diversity list

The company also placed on many specialty lists including: Board of Directors, ESG and Philanthropy.

U.S. Bank launches VantagePoint Accounts Receivable Matching

This feature further enhances our leading corporate accounts receivable automation service.

U.S. Bank climbs the DiversityInc Top 50 Companies for Diversity list in 2020

We also placed on three specialty lists.

U.S. Bank now offering customized suite of solutions for SPACs

SPACs have grown in popularity from a specialty niche market to a global, multibillion-dollar vehicle.

U.S. Bank Mobile App named No. 1 for customer service

Business Insider Intelligence also named the recently rebuilt app No. 2 overall, up nine spots.

U.S. Bank investing in currency management provider Lumint

Earlier this year, we launched a new passive currency hedging service powered by Lumint technology.

U.S. Bank details new cryptocurrency offerings

We’re launching three new initiatives to meet growing needs of clients.

U.S. Bank simplifies accounts payable with AP Optimizer

AP Optimizer connects businesses to the established Bottomline Paymode-X network of 450,000 suppliers.

U.S. Bank signs agreements with top data aggregators, bolstering API efforts

Agreements will make it easier, faster and more secure for customers to connect their account information.

U.S. Bank Altitude Go named ‘best credit card for ordering in’ by NerdWallet

The card offers rewards for takeout and delivery, as well as streaming services.

U.S. Bank innovation team says these tech trends from CES 2021 are here to stay

The U.S. Bank innovation team has made it an annual part of our research efforts to attend CES.

U.S. Bank makes investment into EAF to help employees during the pandemic

Those navigating reduced income when a partner loses a job during the pandemic may be eligible to receive a grant.

The sole member of the Venezuela cross-country ski team works for U.S. Bank

Eduardo Arteaga will compete at the FIS Nordic World Ski Championships 2021 in late February.

U.S. Bank appoints Marcus Martin head of ESG for Fixed Income & Capital Markets

Martin brings twenty years of industry experience and an established record of success.

Get to know Eric Freedman, the chief investment officer at U.S. Bank

He talks about the purpose driving his role, which includes frequent interviews with national media outlets.

U.S. Bank named best place to work and donates to Transgender Justice Initiative

We're proud to be a national partner of the Human Rights Campaign and the HRC Foundation’s Transgender Justice Initiative.

Meet the U.S. Banker making vegan doughnuts in her Kentucky home

Krystal Dillard is on a mission to encourage healthier eating options.

Scott Ford joins U.S. Bank as president of Wealth Management Affluent

Ford brings more than two decades of industry experience.

How Kercedric Holley-Bell helped her team thrive amid the pandemic

She was part of a Top Team recognized by American Banker’s Most Powerful Women in Banking and Finance program.

U.S. Bank innovation team examines two major trends at SXSW

The annual conference is a hot spot for discussing culture and its impact on business and consumers.

#StopAsianHate: A message to AAPI employees, customers and communities

We pledge to do our part to combat biases and acts of violence against Asian American and Pacific Islander communities.

U.S. Bank names Derek Martin St. Louis market president

Martin will lead the Commercial Banking group in the St. Louis market.

Barron’s names Gunjan Kedia to 100 Most Influential Women in U.S. Finance

Kedia is vice chair of Wealth Management and Investment Services at U.S. Bank.

U.S. Bank first to offer new AI-powered savings feature

The patented Pay Yourself First feature gives customers intelligent recommendations to increase savings.

John C. Stern named president of U.S. Bank Global Corporate Trust and Custody

Stern, a 20-year veteran of U.S. Bank, will assume the role effective May 17, 2021.

Betsy Cadwallader focuses on ‘resilience and recovery’ in new leadership role

The regional Commercial Banking leader’s expanded portfolio at U.S. Bank spans from Pacific Northwest to the Rockies.

This aspect of your credit card is changing – here’s why

Our retail payments head Steve Mattics discusses the design process behind the new U.S. Bank Altitude Go.

Innovation Leader names Dominic Venturo to Top 25 Most Influential Innovators list

Venturo and U.S. Bank recognized for new innovations developed in 2020.

U.S. Bank taps into tech talent at nearby community and technical college

New partnership with Minneapolis College includes recent hackathon, scholarships, guest lectures and more.

U.S. Bank names Tim Welsh vice chairman of Consumer Banking Sales and Support

Welsh joins the bank from a consulting firm where he specialized in financial services and the consumer experience.

U.S. Bank named one of the 2021 World’s Most Ethical Companies

The Ethisphere Institute recognized U.S. Bank for the seventh consecutive year.

U.S. Bank participates in first ever real-time payment on RTP system

U.S. Bank among first banks to use The Clearing House's new real-time payments system.

U.S. Bank leaders are among the 2021 Most Influential Women in Payments

The annual list is published by Payments Source.

U.S. Bank Voyager Fleet Program expands to government agencies, schools, more

Our contactless payment solution is now available through Sourcewell.

U.S. Bank commits $116 million to address social and economic inequities

We’re also rebuilding in our hometown Minneapolis to continue to support customers.

U.S. Bank customers embrace faster, simpler way to open digital accounts

Digital checking account openings up 200% year-over-year following launch of new application experience.

U.S. Bank launches Simple Loan to meet customers’ short-term cash needs

Customers can borrow between $100 and $1,000 with no hidden fees.

U.S. Bank launches digital small business lending

New process is designed to serve single-owner businesses seeking up to $250,000.

U.S. Bank to help Cincinnati girls earn new Girl Scout cybersecurity badge

The bank is partnering with Girl Scouts of Western Ohio to provide hands-on training at its Cyber Defense Center.

U.S. Bank announces new eBill Service

We partnered with fintech company Alacriti.

Think tank helps U.S. Bank reach millennials and Gen Z

Dynamic Dozen reverse mentoring program connects U.S. Bank with next generation of consumers.

U.S. Bank and Intuit make it simpler for customers to share information

Agreement will allow customers to connect their data using an application programming interface.

U.S. Bank announces several key leadership changes

The executive appointments further our commitment to people, diversity, equity and inclusion, and business transformation.

U.S. Bancorp names Andy Cecere chairman of the Board of Directors

Executive Chairman Richard Davis to retire from the Board of Directors at Annual Shareholders Meeting.

U.S. Banker Alicia Townsend bridges family generations on MLK Day

The community affairs manager channels her uncle and grandmother both personally and professionally.

New Everyday Funding offering speeds up access to funds for business owners

It makes funds available faster and more often as merchants receive payments from customers.

New U.S. Bank Mobile App delivers unprecedented personalized insights

We rebuilt the app from scratch based on insights from customers.

New U.S. Bank Mobile App has now delivered 100 million personalized insights

The app now also has a Spanish language option.

Introducing the U.S. Bank Smart Assistant

A unique voice-forward approach will give customers a simplified, intuitive way to bank unlike any other – just ask.

Tom Gallo lends 50 years to the bond industry

He says he is having “too much fun to stop now.”

New ranking says U.S. Bank has been most essential bank amid COVID-19 pandemic

The Harris Poll ranking polled Americans on resolve, trustworthiness, responsiveness and permanence.

Leslie Godridge to retire from U.S. Bank; Jim Kelligrew assumes vice chair role

Godridge and Kelligrew have co-led the division for the past four years.

Q&A: What is a chief ethics officer?

U.S. Bank recently created the new role.

U.S. Bankers provide a warm welcome for football fans

The hometown bank’s employees are helping visitors make the most out of their time in the Twin Cities.

Volunteer firefighter Adam Chinnock moonlights as a banker

U.S. Bank Fraud Risk Analyst Adam Chinnock has volunteered more than 230 hours as a firefighter this year.

What the ADA anniversary means to me

Accessibility consultant Christina Granquist shares how designing for disabilities shaped the new voice assistant in the U.S. Bank Mobile App.

When the Army called, Rabiu Ahmad traded banking for respiratory therapy

Ahmad is among a number of U.S. Bank employees who have helped the country respond to COVID-19.

U.S. Bankers step back into their old Zubaz

U.S. Bank employees reflect on attending the big game when it came to Minneapolis in 1992.

Introducing U.S. Bank Access Commitment

It is a series of initiatives across the business to increase wealth building opportunities, starting with the Black community.

Fortune names U.S. Bank one of the 2021 World’s Most Admired Companies

The company topped its industry and was recognized among all companies for management quality.

Working Mother names U.S. Bank to 2020 Best Companies for Multicultural Women

The magazine publishes the list annually.

Why one banker is on a personal mission to prevent elder fraud

Chad Schrieber wants to help others avoid what his father and family have gone through.

Introducing the U.S. Bank Loan Portal

Digital portal makes it easier to upload documents, retrieve asset and income information.

Forbes names U.S. Bank one of the 2020 Best Employers for Women

The annual list is based on independent surveys.

A message from U.S. Bank Chairman, President and CEO Andy Cecere

Our top priority is to keep people safe.

An unexpected career for an employee with autism

John McCoy is thriving at U.S. Bank and takes pride in calling himself a banker.

Andy Cecere to succeed Richard Davis as U.S. Bancorp CEO

Cecere has been with U.S. Bank since 1985 and has served as president and chief operating officer since January 2016.

Amid record usage, U.S. Bank mobile check deposit named best in class

The continually improving feature is one of many ways that we have served customers amid the pandemic.

1992 kicked off years of rapid change at U.S. Bank

Our Minnesota-based company, and banking itself, looked very different the last time the big game came to town.

‘Be adaptable’: Inside my virtual summer internship at U.S. Bank

U.S. Bank summer intern Ben Stevenson writes about his experience working virtually amid COVID-19.

One year later, U.S. Bank branch employees reflect on COVID-19

We’ve relied on both technology and ingenuity to serve customers amid the pandemic.

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