How the right MLO can help you and your clients

Seven key characteristics to look for when recommending an MLO to clients

1. Full menu of loan products

Homebuyers need to consider and understand all the available options to find the best fit for their situation. Using a lender with many loan options means your client could skip shopping around. In addition to standard conventional fixed-rate and adjustable-rate mortgages, a lender should be able to assist clients with government loan programs such as those offered by the FHA, VA, and USDA. The lender should also offer jumbo loans, condo loans, construction loans, lot loans and loans for manufactured homes.

2. Good project manager

Managing mortgages to a successful closing is a time-sensitive journey, and a great loan officer knows how to ensure that everything goes smoothly to schedule that closing on time. Work with a lender who can process prequalifications and pre-approvals promptly. Collecting required documentation and processing it through to close requires a high level of skill from the loan officer and their entire team. You want to know that when it’s time to make an offer, your client has their financials in order.

3. Tech savvy

In an increasingly digital mortgage market, consumers expect a convenient and seamless technology experience. Look for a loan officer who understands time-saving financial tools such as online applications, automated income and asset verification, e-close and remote notary.

4. Shared resources

A lender’s team should be able to support various co-marketing efforts through open-house and neighborhood report flyers and more. Your loan officer also should be able to assist you by co-hosting first-time homebuyer classes, seminars, and other educational events.

5. Customer service

A great loan officer shares your commitment to providing excellent service. Recommend someone who sees a mortgage as an opportunity to build a relationship and not just complete a one-time transaction. The foundation of that service starts with being a good listener to understand the customer’s goals and needs.

6. Accessibility

An important differentiator in a competitive market is being accessible to customers. The limited supply of for-sale homes often means that people are moving quickly, including making weekend offers. You want a lender who is able to respond promptly.

7. Trust and transparency

In the mortgage process, things don’t always go smoothly. Problems can and do arise. An inspection may show a repair that’s needed prior to closing, or a title search could flag a discrepancy. If there’s a problem, a trusted loan officer alerts clients immediately, explains the situation and discusses what next steps need to be taken.

A great lender is someone who meets all these qualities and expectations today and continually strives to raise the bar higher. Connect your clients with your preferred U.S. Bank mortgage loan officer or find a mortgage loan officer in their area to start the conversation.